Finding Solutions To Feed Your Baby Regardless Of Your Situation

To her two boys, nine-year-old Phoenix and seven-year-old Kobe, Roxanne Hoyle is simply Mum. But to her millions of fans online, she’s recognized as LadBaby Mum. Together with her husband, Mark—known as LadBaby—Roxanne has crafted an entertaining and relatable social media presence that resonates deeply with families everywhere. However, beyond the laughter, viral videos, and chart-topping Christmas singles lies a real woman facing the challenges of parenting, navigating dyslexia, and balancing the intricacies of raising children in a digital era.

In a recent heartfelt conversation, Roxanne shared her perspective on using her platform to make a positive impact, the challenges of guiding her sons through the digital landscape, and her personal journey with dyslexia. She didn’t shy away from discussing her plans for family entertainment during the summer holidays, either.

Unless you’ve been on a long digital break, you’re likely familiar with LadBaby. With a staggering 13 million followers, Roxanne and Mark have transformed their online fame into a powerful force for good. They’ve raised substantial funds for various charities, supported food banks like The Trussell Trust, secured five Christmas number one singles, and even published children’s books. Their mission is about much more than just getting a laugh; they’re dedicated to making a difference.

Roxanne recently made headlines by visiting Downing Street to deliver the Formula for Change campaign, an initiative aimed at ensuring families have access to affordable baby formula. This initiative is vital, aiming to create avenues for families to purchase baby formula through various payment methods, including vouchers and gift cards.

“I never want anyone to feel that despair,” Roxanne emphasizes. “We should be able to feed our babies, whatever our circumstances.” This campaign is personal for her, as she remembers budgeting a mere £20 a week while skipping meals to provide for her children. “It still gives me a lump in my throat,” she shares candidly. “At the time, I felt like a terrible mum, but in hindsight, I realize it wasn’t my fault. That’s why I’ll always use our platform for good.”

Before they were social media icons, Roxanne and Mark faced significant financial challenges. After the birth of their first child, Mark was out of work, forcing Roxanne to leave her job in London when her childcare costs became unmanageable.

“I’ll never forget those days,” Roxanne reflects. “That feeling of failing as a mother because I couldn’t afford the basics sticks with me. It’s a burden I’ll always carry, which is why giving back is so vital to us.”

Roxanne is also navigating the unique challenges of parenting with dyslexia. As the proud authors of the beloved “Greg the Sausage Roll” series and the Sunday Times bestseller *Our LadBaby Journey*, the Hoyles have captured the hearts of both children and parents alike. For Roxanne, these achievements are particularly meaningful given her long-standing struggle with dyslexia.

“It’s definitely a challenge, especially when my son asks, ‘Mum, is that how you spell it?’” she admits. “Sometimes words just jumble in my head. However, I’ve come to view it as my superpower. I’ve learned to be resilient and creative, which has helped me connect with my boys in unique ways.”

Roxanne’s story resonates because it embodies the everyday challenges and victories that many parents face. Her openness about her struggles, combined with her humor and warmth, creates a relatable narrative that encourages others to navigate their parenting journeys with authentic courage and positivity. As she continues to entertain and inspire, Roxanne reminds us all that laughter, love, and community are essential, especially when parenting gets tough.Certainly! Here’s an expanded version of your draft that adheres to the principles of Google’s EEAT guidelines, but also feels relatable and conversational.

As a parent, I’m always on the lookout for fresh, creative ways to engage my kids in learning. It’s astonishing how educational apps and playful methods can transform the learning journey into something truly enjoyable. I still remember how I learned my times tables—by bouncing on a trampoline! It wasn’t just a workout; it was a fun way to memorize. That kind of energetic, hands-on approach makes all the difference when it comes to keeping kids engaged.

Take, for example, the journey of Greg The Sausage Roll. It’s remarkable to see how a simple character like a sausage roll has resonated with so many, from children to the neurodiverse community. Roxanne, one of the creative minds behind this phenomenon, shares, “We never imagined a sausage roll would become such a hit. It’s blossomed into something far more meaningful than we anticipated.” The vibrant illustrations and easy-to-read format create an inclusive space that allows all children to connect and relate, making it an educational tool loved by many.

Roxanne’s pride in her children shines through when she talks about their reactions to her work. “The boys are genuinely proud of what we’ve created. Every time I show them a new book, they’re like, ‘Wow, Mum and Dad really did that!’ It’s those moments that fill my heart with joy. One day, they’ll have these stories and memories of us to look back on.”

Raising Boys in the Digital Age

Mark and Roxanne’s journey with the LadBaby brand keeps them highly visible online. Posting videos and Instagram stories almost daily allows them to connect with their audience, but it also exposes them to negativity in the form of trolling and harsh critiques. Navigating parenthood in today’s digital landscape is challenging—especially as social media increasingly shapes our children’s worldview. Documentaries like Netflix’s “Adolescence” have ignited crucial dialogues about online bullying and the more insidious aspects of digital interactions.

Roxanne recognizes this struggle: “Honestly, every parent is just trying their best in this complex world. For me, my focus is on teaching my kids how to understand this digital space, how to safeguard themselves, and how to navigate it wisely.” She explains that her boys currently don’t have phones of their own, and interestingly, they’ve expressed that they’re simply not interested. “Perhaps it’s because they see it as our work and feel it’s kind of boring.”

As Roxanne reflects on their early days of being online, she notes how dramatically things have changed. “When we launched LadBaby, the online landscape was so different—TikTok wasn’t even a thing! We’ve faced challenges, but we’ve also encountered countless positives along the way. Our priority is to instill resilience in our kids, teaching them to stay true to themselves, both online and offline.”

Even though their family appears in their videos, Roxanne takes parental controls seriously. “I’m very aware of the privacy settings available now, and I’ve collaborated with various social media platforms to understand them better. Mark also has an excellent handle on educating the kids about social media. If they ever decided they didn’t want to be featured, we would absolutely respect that.”

Surviving the Summer Holidays

As summer rolls in, Roxanne knows all too well how daunting the thought of six weeks with the kids can be. “Survival is the name of the game,” she chuckles. Some days, it’s all about keeping it simple—think cozy pyjamas, Disney films, or enjoyable picnics in the backyard. “My boys often cherish the simplest memories—like sitting outside with sausage rolls and ice lollies. Those laid-back moments truly matter.”

For parents seeking screen-free fun, Roxanne suggests diving into YouTube’s brain break videos. “They’re perfect for getting kids moving, and they cost nothing—just a great way to keep them active and engaged.”